The situation CLEAR uses your eyes and fingerprints to confirm your identity, helping you speed through security at airports, stadiums, and more. But many confuse it with TSA Pre-Check, and the technology behind it — biometrics — can feel cold and frightening. So, they needed a mass awareness campaign to help people understand and get excited about their service. The solution Waiting in lines, having to show your ID just to prove you’re you is a dehumanizing experience. We created a campaign that showed that CLEAR is a much more human way to get through security because it literally puts the power back into your hands (and eyes). Across OOH, TV, digital, and social, we highlighted that with CLEAR, all you really need to get where you’re going is you.

Clear the way for Jimmy

There’s something absurd about having to pull out a piece of plastic to prove who you are. So, we told the story of Jimmy, a man who’s spent his entire life doing just that. Combined with a second hero spot, we showed that your eyes and hands are the best forms of ID out there.