Vet care for our pets’ best lives

  • Brand Strategy
  • Brand Identity
  • Brand Messaging
  • UX + Visual Design
  • Art Direction
  • Photography
  • Video
  • Packaging Design
  • Advertising

After transforming how humans access healthcare with Hims and Hers, founder Joe Spector turned his attention to pets with Dutch. We helped bring to life his vision for a digital-first veterinary practice that easily addresses everyday pet problems.

Our wordmark for Dutch draws inspiration from the happy tail wags that come when our pets are living their best, healthiest lives. We shot content to capture the individuality of every pet, reinforcing the need for personalized care while showcasing the lovable personalities of our furry friends. The site experience enables easy, immediate communication with vets to access solutions and medication without leaving the house. Overall the brand world is optimistic and uplifting, promising more joy and less stress for pet parents everywhere.