Gush is a new kind of party essential—a scientifically-backed Korean pear juice that helps you seize the night and save the morning after. Even as people make more health-conscious choices about what they put in their bodies, the hangover still feels like an inevitable part of going out. Gush saw an opportunity to reintroduce a centuries-old Korean remedy through a fresh, modern lens, helping people drink smarter without feeling like they’re compromising the fun. Red Antler partnered with the founding team from the very beginning to define the brand, its audience, and how to bring this powerful (and surprisingly delicious) product to market.

We created a brand that feels less like a functional fix and more like a reason to celebrate. From naming and strategy to messaging, visual identity, packaging, and digital design, everything ladders back to the simple idea of getting the most out of your night. We built a world that pairs science with spirit: a pear-inspired palette, euphoric art direction, and copy that turns practical advice into a toast-worthy ritual. Gush makes a smart choice feel like a fun one—and claims its spot as the first thing you reach for before going out.