We make coffee every day, but the way we make it hasn’t changed in years. We met founders, Andrew and Palo, in the midst of their passionate pursuit to revolutionize the at-home coffee experience. Thanks to a breakthrough reverse gravitational technique, they had created an entirely new form of coffee that extracts the most from every bean. Versatile, deliciously smooth, and 20x more concentrated, this Ultra Coffee is a game-changer. But to convince consumers to wake up their coffee routine, the business needed a brand experience that matched Jot’s quality and craft. We obsessed over every expression of the brand - the name, the symbol, digital experience, packaging, and more - weaving in moments of magic and potential at every drop.

To push the magical message of Jot even further, we brought the brand to life in a series of videos, GIFs, and stills using a custom-made kitchen set. Published across the website, social, and in performance marketing ads, the content serves to educate consumers on how easy it is to use Jot, depicting a new coffee ritual where the outcomes are unusual, and the possibilities are endless.