A new way to win at shopping

  • Brand Strategy
  • Research
  • Brand Identity
  • Brand Messaging
  • UX and Visual Design
  • Engineering
  • Advertising

Casper founders Phil Krim and Gabe Flateman approached us with an exciting idea: create the first app that captures the magical treasure hunt quality of IRL off-price shopping. This idea became Yaysay, a gamified shopping experience that brings new delights with every swipe. 

Starting with the product, we developed concepts to capture the unique rush of off-price shopping – both the feeling of not knowing what’s around the corner, and the need to grab it fast. The app encourages you to add to cart and edit later, just as people behave in our brick & mortar counterparts. Our name and brand system are bright, playful, and even a bit frenetic, creating a super-charged energy that stands in stark contrast to the neutral world of mobile commerce. Yaysay transforms the challenge of unpredictable inventory into a thrill.