The world of wealth management is slow, inaccessible, and confusing with big bank interests eclipsing what’s best for clients. Farther Finance co-founders Brad Genser and Taylor Matthews aim to change all that by equipping top-tier financial advisors with cutting edge technology. Farther makes growing your wealth easier and gives you what big banks can’t—honest advice, personalized wealth management strategies, and dedicated advisors unencumbered by archaic busywork. We encapsulated Farther’s fresh approach in a digital-first brand system inspired by rippling waves of wealth. To ensure that Farther stood out in the stodgy and impersonal wealth management space, we integrated textured graphics, warm human-centric art direction, and organic kaleidoscope animations. With Farther, it all adds up to a ripple effect—creating an impact that will be felt for generations to come.
Farther
Behold the ripple effect
- Brand Strategy
- Research
- Brand Identity
- Brand Messaging
- UX and Visual Design
- Engineering
- Art Direction