The situation No one loves their internet service provider. Overplayed marketing and underwhelming service have led consumers to seriously distrust them. But Google Fiber is genuinely better, faster, and more reliable. It just needed a brand platform that would put the difference between it and its competition into stark relief. The solution People love the internet. They just hate how they get it. So we stripped away all the things that have been dragging it down - the opaque pricing, the technical jargon, and bombastic claims - to just deliver the internet we’ve all been promised: pure, purposeful, and playfully human. Now doesn’t that sound refreshing?