Handbag splurges are often justified as “lifelong investments.” But in reality, even our proudest purchases are fated to collect dust in the back of our closets. Unlike a traditional consignment shop, Rebag delivers the opportunity to let go of your bag, get paid immediately, and guiltlessly move onto the next, whenever you’re ready. Through every touchpoint – in-store and online – Rebag needed to establish trust as the authority on handbags while also tapping into the thrill of buying luxury and redefining how we think about ownership. Our system celebrates the endless cycle of newness that Rebag enables by leaning into repetition. We also baked designer names into part of the system, hero-ing Rebag’s strict standards.