McKinsey

What’s your next brilliant move?

McKinsey & Company has a one-hundred-year history and a reputation for excellence that has largely spoken for itself. Leading up to its centennial, the firm welcomed its next chapter with a global campaign designed to inspire the next wave of human progress. Grounded in research across global regions and built to scale worldwide, the platform invites ambitious leaders to define what comes next in industry and innovation, with McKinsey as the partner to help make it real. We are proud to have collaborated with an institution known for elevating others, on a platform that reflects its world-changing ambition alongside the clients it serves.

Full case study coming soon

  • Brand Strategy
  • Brand Messaging
  • Campaign Concept
  • Art Direction
  • Online Video
  • Print
  • Social
  • UX & Visual Design