Good, clean fun

  • Brand Strategy
  • Naming
  • Research
  • Brand Identity
  • Brand Messaging
  • Art Direction
  • Video
  • Packaging
  • Social Ads

Married couple Chris Wirth and Camila Soriano set out to create the first wholesome cocktail company: with a recipe composed of tequila, sparkling water, a squeeze of juice and nothing else, their unnamed cocktail was poised to outshine the most popular ready-to-drink canned options, bubbling over with carbs, calories and mysterious ingredients. We partnered with them to launch Volley and bring a fresh, summery fizz to the category. With a preppy name, raw aluminum cans marked by sharp flavor colors, a cheery, line-drawn mascot named Spike, and our very own handwritten Volley typeface, the brand balances easy-breezy vibes at every turn. The system feels pure, honest, and delicious—all in the spirit of good, clean fun.